Natus Vincere has announced that it has signed a three-year partnership with sportswear brand Puma. Set to become a technical partner of Na'Vi, Puma will be assisting in designing the organisation's new jersey, which will include a variety of different customisation options and will be sold both on Na'Vi's store but also on Puma's store and in its retail stores. There are also a bunch of exclusive pieces planned for the collection including "sneakers, hoodies, T-shirts, and accessories," as the announcement post states.
"In esports, it's hard to find someone who has never heard of NAVI," said Oleksandr "nervo-" Pavlenko, NAVI's CMO. "Likewise in sports, PUMA is one of the most valuable and recognizable brands. Long history and bold decisions that were ahead of their time and led to advancements in our respective disciplines connect us.
PUMA's mission is to be the fastest sports brand in the world. Unsurprisingly, our plans coincide. There is no other way to keep up with the rapidly developing esports world than to be the fastest.
Watch out for brand new collabs and see us celebrating victories in the updated Pro Kit!"
The financials of the deal has not been disclosed as of yet.
