The esports organisation Godsent has announced that it has entered into a multi-year naming rights partnership with the battery supplier, GP Batteries. The deal is set to see GP Batteries acquiring the naming rights to Godsent's headquarters in Malmo, Sweden, with the facility now set to be known as GP Godsent Gaming Center.
"We are very proud to partner up with GP over the next years as our sidekick," said Godsent's CEO, Henrik Denebrandt. "Our gaming and bootcamp center in Sweden is an important part of our core business, hosting some of the best teams in the world on a regular basis. Working closely with GP will give us more opportunities to also invest into grassroots in gaming."
The deal is also set to see GP Batteries' brands incorporated into Godsent's social channels, with the esports organisation's members also set to appear in digital content featuring the brand. Similarly, the GP Batteries logo will be supported on Godsent's jerseys going forward.
