ESL Gaming has announced a new partnership with the dairy brand Müllermilch, a new deal that will see the dairy company become a premium partner of the ESL Meisterschaft for the rest of 2022.
As part of the deal, we're told that there will be a range of activations, including seeing fans and teams at participating events receiving a range of Müllermilch products, and that as part of the deal, Müllermilch will be added to the IEM Cologne list of partners.
"We are very excited to welcome an iconic brand like Müllermilch, which continues to impress with iconic campaigns, as a partner to create new highlights in national esports together," said Jasmin Haasbach, senior director of global brand partnerships.
This deal will also mark Müllermilch's first foray into the world of esports, and also marks ESL Gaming's first dairy partnership.
