Esports organisation Counter Logic Gaming has revealed that they've joined forces with watch brand MVMT, who will now be featured on Academy Broadcast games every Thursday in the League of Legends Summer Split on CLG's Twitch channel, as well as presenting partner for the CLG Performance Center Tour and reveal video.
"Our fan base represents a young demographic that gravitates towards brands like MVMT, and we're excited to welcome this new non-endemic partner," said Nick Allen, COO of CLG. "We also feel that MVMT's messaging aligns with CLG's mission; as MVMT aimed to disrupt an established fashion market, CLG will continue to innovate in the esports industry."
Is this a good pair?