Astralis has announced that it has extended its partnership with the Danish clothing brand Hummel, a deal that will see the pair continuing to work together into 2025. As the announcement blog post states this two year extension comes with the original deal still having 18 months left.
"The original agreement with hummel is of major importance to us as a company and as a brand," said Astralis' commercial director Kasper Sindt. "Until now, the deal has been centered around our official player jerseys and training clothes and we have been very pleased with the way our relationship has developed."
Sindt continued, "The original agreement has been extended until the end of 2025, while at the same time we expand our strategic collaboration to also include our general merchandise collections, including operation of the web shop and sales to the B2B and B2C markets."
Hummel will continue to serve as Astralis' official clothing partner into 2025 now, with the deal encompassing all current and future Astralis teams.
