North American esports organisation Complexity Gaming has revealed a rebrand with a new logo and colour scheme, which the press release describes as a push towards "esports 3.0", aiming to treat athletes like professional sports athletes. To help with this there's also an "expanded company vision" as well as a website aligned with the sister team of the Dallas Cowboys.
"We're not just changing a logo. We are building upon Complexity's legacy as an innovator in the space by paving the way yet again," said Jason Lake, Founder and CEO of Complexity Gaming. "This expanded vision takes everything we have learned over the course of the last 16 years as a premier esports organization and levels it up -- setting a new standard and revolutionizing how esports organizations should operate."
The new logo is a star, and this represents five pillars of their organisation, as outlined in their manifesto:
Competition: Continuing to build competitive teams
Community: Engaging esports fans both locally and globally
Culture: Addressing the dynamic needs of a diverse and growing audience
Cause: Contributing towards meaningful and relevant causes
Convergence: Incorporating advances in technology from traditional sports to continue to evolve and reshape the broader esports ecosystem as a whole
You can check out the logo below, and the new website here.